Marlene Bogaards is the Head of School: Research and Postgraduate Studies Unit at IIE MSA. Her academic career spans over 13 years with specific focus on lecturing in the fields of Marketing Management, Business Management, Innovative Selling and Cross-Cultural Management Communication at both undergraduate and postgraduate levels. Marlene holds a master’s degree in Marketing Management (Cum Laude) with a focus on the networking practices of Gauteng Businesswomen. Marlene is actively involved in research and has published in numerous national and international journals and textbooks as well as presented at various national and international conferences. She moreover enjoys supervising in the field of Commerce and doing consulting work for industry partners such as Massmart and Pick n Pay.