Apply Now

ZUG2056 - Health promotion

Undergraduate – Unit

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.


Faculty of Social and Health Sciences


South Africa

  • First Semester 2020 (Day)

15 Credits


This module introduces students to the key principles and frameworks that guide health promotion and disease prevention internationally and locally. Students will examine concepts and theories that underpin health promotion and the primary care, behavioural and socio-environmental approaches used in this field. Important dimensions of practice, including partnerships, participation, multi-level action, capacity building and evidence-based practice will be explored. The areas of health promotion action that will be examined will encompass policy development for health, creating supportive environments, health education strategies, health communication techniques at the group and population level, and advocacy. The application of these to health challenges in diverse cultural and economic contexts will be explored. By the completion of the Module, students will be expected to demonstrate an understanding of health promotion’s key concepts, values and methods, and the criteria by which the quality of practice can be judged.


  • Discuss principles, concepts and frameworks that underpin health promotion
  • Compare primary care, behavioural, and socio-environmental approaches to health promotion and discuss their strengths and limitations
  • Describe the role of empowerment in health improvement and the scope for community participation in health promotion
  • Identify the attributes of effective partnerships for health promotion
  • Identify the different types of evidence that can guide health and sources of evidence that can assist in strategy selection
  • Discuss the uses of health education, community organisation, communication and social marketing strategies to achieve individual, social, and policy changes
  • Discuss the contribution of policy development to health promotion
  • Describe the key domains of capacity building and the use of capacity building in health promotion
  • Discuss ethical challenges that are presented by health promotion


Within semester/Formative assessment: 60%
Examination/Summative assessment: 40%

Workload requirements

Minimum total expected workload to achieve the learning outcomes for this module is 150 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The module requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.